Heather Armstrong - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Heather Armstrong co-anchors the weekday 6 & 10 PM reports. She is responsible for producing the 5 PM news cut-ins and the 6 PM show.

Heather started at WXOW, News 19 in November of 2010.

Before coming to News 19, Heather was a TV Host/Reporter/Producer in Los Angeles and a Reporter at KBAK in Bakersfield, CA.   She has won various awards but most recently an 2010 Emmy for the PSA, "Kids Finance" which she produced/directed.

Offered a weekend Anchor position right out of school from WTAJ-TV in Altoona, PA  Heather declined and went back to New York City where she began a career on Wall Street as a Sales Assistant for a top investment firm.  After being offered a job in Beverly Hills, California with their top producer Heather made the move to the west coast but shortly thereafter began taking various jobs to pursue News.

She interned at CNN, CBS, CBS Sports and Fox Sports Net, where she was later hired.

Heather is active in the community and is an advocate for people with disabilities.

Heather is passionate about people and believes everyone has a story.

She can be reached at harmstrong@wxow.com.