LA CROSSE,WI(WXOW)--More than 2.5 million little colored lights cover Riverside Park as of Friday, November 16th.
The opening day parade kicked off around 5:00 p.m. and this year, Santa Claus was pulled by two real-live reindeer.
The real purpose behind the Rotary Lights is to give back to those in need. The lights, according to President of the Rotary Lights, Pat Stephens, are more of just a magnet to get people to come into the park.
The hope is that after looking at all the lights, people will drop off a non-perishable food item, cash donation or both for those in need. This year's goal is 200,000 items. Those items will be distributed throughout nine different food shelters in the greater La Crosse area.
The Riverside Park lights are open now, every evening beginning at 5:00 p.m.
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