LA CROSSE, WI (WXOW)—Riverfest unveiled this year's button before the Friday's Loggers game.
This year Crescent Printing in Onalaska designed the button.
The theme this year is honoring veterans and their military service.
You'll need a button to get into Riverfest which runs July 3-7.
"Well its family, food and fun at Riverfest and there's something for everyone all ages," Steve Christiansen, 2012 Commodore said. "We have lots of daytime activities for the kids and families and of course we have all the great bands and things that go on in the evening."
The opening ceremony for Riverfest is Tuesday, July 3 at 5 pm.
For a full schedule of Riverfest events click here.
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