LA CROSSE, Wisconsin (WXOW) - Bike riders from across the region are taking part as the La Crosse Area Labor Day Bicycle Festival continues this weekend.
The fest, which runs through Monday, is free and open to bikers of all ages and skill levels.
There are 20 different routes for cyclists to take including an ice cream ride, muffin ride, and a historic church ride.
Some of the rides are self-guided, but others, like the church ride, are led by tour guides.
All organized rides, as well as maps of the various tours, are at Cameron Park in downtown La Crosse.
Organizers say the fest is meant to celebrate the beauty of the area in a healthy way.
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LA CROSSE, Wisconsin (WXOW) - The La Crosse Area Labor Day Weekend Bike Festival peddles through its second day on Friday.
The festival offers scenic routes and urban ones.
Along with helping people register for rides, Carolyn Dvorak, an event supporter, is leading two of the ice cream routes and a coffee shop ride this weekend.
"It is an opportunity to invite people who may not think of themselves as really hardcore writers to have the opportunity to get on bicycles and see how easy it is to navigate our city streets and just explore being on a bicycle," Dvorak said.
Participants don't need to be avid riders to enjoy the five-day event.
Mayo Clinic Health System is a sponsor of the festival, and health promotion consultant Marianne Fritz said the event will hopefully promote health and wellness.
"Health and wellness can be fun and getting out and being physically active with your friends and family members is the way to lead to healthy behaviors overtime," Fritz said.
The bike festival will continue through Monday with the farmers' market in Cameron Park Friday night, the Pearl Street block party on Sunday, and many other events throughout the weekend.
