LA CROSSE, WI (WXOW)—Downtown Main Street Incorporated held it's 2nd Annual Fashion Show at the Waterfront on Thursday night.
News 19's Heather Armstrong was the show's MC.
Seventeen salons and stores showed off the latest fall fashions.
The idea of the event is to have people come back downtown to shop for their favorite looks of the night.
Money raised from the fashion show goes to Downtown Main Street, a non-profit organization, so they can put on free community events like Historic Day and Holiday Trick or Treat.