La Crosse, WI (WXOW) We now know the identity of this year's Festmaster. He is Brad Sturm.
Brad is the president of Coulee Bank. He and his wife Lynn are long time residents of La Crosse and are very active in the community. They are looking forward to taking part in all the fest has to offer, especially the Maple Leaf parade.
The Sturm's say are humbled to be part of the royal family. "This is a celebration of community and of having fun. And; that's what our priorities are going to be."
Brad says he's honored to be Festmaster and is looking forward to representing the La Crosse community over the next year.
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