LA CROSSE, Wisconsin (WXOW) - In it's 18th year, Rotary Lights will offer some new features.
This year organizers said Santa's village will be rebuilt, bigger and brighter, welcoming more children.
To promote better eating, Rotary Lights will have a new "Healthy Pantry Challenge."
Local elementary schools are facing off to donate as much healthy food as possible.
The school with the greatest number of food items collected will the switch that lights up Riverside Park.
"I think this is an awareness issue," said Shelly Krause, executive director of the Hunger Task Force of La Crosse. "If we can start with our kids and utilize our kids, they're gonna grow up with those healthy values in mind and spread it around to their school friends. Maybe we're not gonna see so many people choosing the unhealthy foods as they're growing."
Last year Rotary Lights collected about $230, 000 food items. They expect to surpass that total this year.
They're also adding 100,000 additional lights to the display in the park this winter.
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