La Crosse, Wisconsin (WXOW) ----- The billboard ordinance in La Crosse will go into effect. The City Council voted 16 to 1 to override Mayor Matt Harter's veto of the ordinance this evening. That's four votes more than the 12 needed.
The ordinance would place more restrictions on the size, number and appearance of billboards within the city and require any new "on premise electronic signs" to be mounted on the ground and in structures rather than on poles.
Maureen Freedland say the ordinance is a good thing and will preserve the aesthetic beauty of the city. "Those opposed say the new restrictions are bad for business. "I'm very pleased. This is a good ordinance for the future to make the city very attractive and it will be good for business. Our purpose was to enhance business."
Chamber President, Dick Granchelek opposes the ordinance and said "the frustration is the challenges the businesses will face as they attempt to sign their business and attract customers to be able to be recognized out on the street."
The new regulations governing the size and appearance of business signs in La Crosse has earned the 27th veto of Mayor Matt Harter's first term. The mayor said he vetoed the ordinance because "it reaches beyond the purview of governmental responsibility."
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