ONALASKA, Wisconsin (WXOW) - The Salvation Army kicked off their annual red kettle campaign Friday. The official launch site was Festival Foods in Onalaska. They collected the most donations last year with more than $18-thousand dollars. The Salvation Army counts on this donation drive to cover one third of their annual budget. This year the goal is $650-thousand dollars. There are 24 locations in La Crosse and Onalaska and there are only 1000 shifts taken of the 4000 available this season.
Michael Siakpere from Public Relations at Festival Foods said, "The sound of the ringing bells is actually very important, cause it's that tradition. As people are in for holiday shopping, you know this week they'll be gearing up for thanksgiving. The following weeks they'll be gearing up for Christmas and it really does just add to the atmosphere of the store."
This year the first 250 people to make a gift of 30 dollars or more will be given a button called a Kettle Pass, allowing people who have already donated to walk by kettles guilt free.
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