LA CROSSE, Wisconsin (WXOW) – The La Crosse Salvation Army expects to help 4,000 people in the Coulee Region this holiday season.
The local chapter has already received 622 applications for assistance, the number up from 2011, said Major Paul Moore of the La Crosse Salvation Army.
But the non-profit still needs generous help from donors.
The La Crosse shelter is currently sleeping 85 people a night. It's built to house just 40 people, Moore said.
Salvation Army volunteers serve donated food for three meals each day. Each holiday season, there's a spike in the number of people stopping in, Moore added.
"It's a time of giving, a time of caring for our neighbors. It's a big time in the Salvation Army world because this is when we see people, a lot of people, who are in need," Moore said. "We also see so much generosity in the community. It's made me a lot more grateful for the things I have around the holiday. Like my own room and a family to cook me food."
The Salvation Army needs to raise $200,000 to cover all holiday expenses.
Last year they raised only $171,000.
To learn more about the Salvation Army or find ways to help, visit the Salvation Army website.
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