LA CROSSE, Wisconsin (WXOW) - For one University of Wisconsin-La Crosse business class, learning a lesson had a very sweet reward.
Students and community members formed a cash mob Saturday, supporting one downtown business.
The group chose to help out Finnottes Nut & Chocolate Shop on Main Street.
Finnottes is a female-owned business.
Students in the UW's principles of sustainable business class said they hope supporting this shop encourages more women to start up their own company.
The also hope the cash mob gives a boost to the local economy.
"We thought it was a great way to have people come down here and see that there's other things. Especially for kids our age, we know there's the bars and things, but there's other local businesses, too, and we want to give back to the community a little bit and raise awareness," said Jacob Bergum, a principles of sustainable business student.
Among cash mob supporters, Sen. Jennifer Shilling, D-32nd District.
Shilling said she purchased some stocking stuffers at Finnottes for her sons.
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