LA CROSSE, Wisconsin (WXOW) – For a local fitness center, January is a great time for business. This is partially because most people find it too cold to exercise outside. But there are also a large number of people who want to get in shape for the New Year.
"After the New Year there's a lot of New Year's resolutions out there," said Dan Kohls, co-owner of the La Crosse Village and La Crescent Snap Fitness Centers. "People are looking to get in shape, loose weight, maybe change their lifestyles a little bit. So yeah, you see a big flux of people heading to the gym."
But for many, the get-fit fever doesn't last forever. Kohls said there is usually a drop off in commitment before the end of the season.
"You can see people start to wane off generally late February," said Kohls. "But again, it's not a huge amount. People that do want to make a change, that come to the gym, and stick it out the longest will see the change."
And Kohls said there are some ways people can combat the loss of enthusiasm.
Try not to become discouraged if other people appear to be doing better than you.
"You have to remember," said Kohls. That there're people who've been in gyms for many years, a lot of people are very well in shape."
And people who make reasonable goals and stick to a routine tend to be more successful with their New Year's fitness resolutions.
"People who start it easy," said Kohls. "Start a little bit at a time, make this part of their new lifestyle are going to see results down the road."
Kohls said there is a wide age-range of people who join after the New Year, and there tends to be slightly more women than men.
"Fitness is a great thing," said Kohls. "And once you start to get in shape, you'll start to feel better. You'll be hooked on this for life."
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