LA CROSSE, Wisconsin (WXOW) -- La Crosse's Winter Rec Fest kicks off January 16 with the first clue in the 2013 medallion hunt.
Activities like fishing, curling and snow shoe racing begin January 19.
Monday, the winning designs for this year's rec fest buttons, t-shirts and other memorabilia were unveiled.
15-year old Ryan Olson, a student at Logan High School, now boasts the winning design in his age category for the fourth straight year.
This year, Olson's design will be featured on Winter Rec Fest advertising.
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