LA CROSSE, Wisconsin (WXOW)—The Board of Directors for La Crosse's new performing arts center announced it's name will be the Weber Center for the Performing Arts.
The theatre is named after Don and Roxanne Weber.
This project is a collaboration between the La Crosse Community Theater and Viterbo University.
The board thought the name was appropriate because the Weber's have supported the project from the beginning.
"Their commitment of time and their financial gifts, and the gift of the land that this building is on, simply put us in a position where we could move forward through the help of the rest of the community," Chuck Roth, President, Performing Arts Center Board said.
"It was a chance to signify and indicate here's somebody who has been special to La Crosse," David Kilpatrick, Executive Director, Weber Center said.
Don and Roxanne Weber said they were surprised when the board asked if they could name the new, $8 million facility after them.
The Webers said it wasn't something they sought out, but it's very humbling for their entire family.
It will have a 450 seat main theater, 100 seat black box theater and will be used year round for things like classes and business conferences.
"I'm excited to have activity brought back to La Crosse," Roxanne said. "It has been silent for so many years and you see new construction, new restaurants coming in."
Don and Roxanne hope the new theater will keep the transformation of the river front moving forward.
"It will draw people here to come to see plays, spend a weekend at the hotels and restaurants," Don said. "I just think it's just another thing that sets La Crosse apart from so many other communities."
Weber Center for the Performing Arts is hosting a couple of grand opening events if you'd like a sneak peak:
Click here for a link to the Weber Center's Web site.
Click here for La Crosse Community Theater events.
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