MADISON, Wisconsin (WKOW) -- No matter which teams are playing, the Super Bowl draws millions of viewers to catch the action. The event is often referred to as the biggest advertising opportunity of the year with companies spending millions of dollars for each 30-second spot.
On Sunday night one of those ads will feature a photograph from Madison area hobby photographer Ryan Koch. The picture was taken by Koch earlier this year. It will make it's worldwide debut during a one minute spot for Toyota. Out of thousands of photos submitted on Twitter, Koch's picture was chosen as the sole winner for this year's ad.
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