EAU CLAIRE, Wisconsin (WQOW) - Retail giant, Wal-Mart announced this week it is limiting how much ammunition customers can buy.
Manufacturers have had a difficult time keeping up with strong gun sale purchases since the mass shooting at Sandy Hook Elementary in Newtown, Connecticut.
And more guns means more demand for ammo.
Wal-Mart released a statement saying it would limit purchases to three boxes of ammo per day until more comes in.
A gun store owner in Elk Mound, Wisconsin says it's a problem everyone is facing.
"Making ammunition requires raw materials. It requires brass. It requires copper. It's very precision manufacturing. This isn't like making shower curtain rings," says Tom Gilbert, Owner or Gilbert Gun Exchange.
Gilbert says he's limiting customers to 100 rounds per day until supply picks up.
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