Americans will spend $18.6 billion this Valentine's Day - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Americans will spend $18.6 billion this Valentine's Day

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Undated (WXOW) Love can be hard on the bank account, especially for men.

Americans will spend an estimated $18.6 billion on Valentine's candy, flowers, jewelry and gifts this year.

That's about $131 a person, up $5 from last year, according to the National Retail Foundation.

If those numbers give you sticker shock, take some advice from the Nest.com and try spending time rather than money on your relationship.

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