LA CROSSE, WI (WXOW)—When storm predictions hit the air, many people go to the grocery store to stock up just in case you're snowed in.
Festival Foods Store Director Kevin Schnell said Friday the spike they saw in business Thursday was the calm during the storm.
"Recently my life has been pretty busy," Michelle Janisch, shopping during storm said. "So when I get the chance to grocery shop then I have to take that opportunity."
Janisch doesn't let the snow interrupt her schedule.
"Oh no, I don't worry about all of that," she said.
Janisch gets to the store when she can snow falling or not.
"Kids come into play so you have to make sure they get places and you can get your stuff done when you have time," Janisch said.
It's pretty easy to navigate the aisles the day after the big rush to beat the snow.
"Typically that morning is going to be a little slower and it gives us a chance to catch up from the prior day's business," Schnell said.
When they hear snow is coming, the store tries to order products sooner than they normally would to make sure they don't run out of key items.
"Shelves see their tolls through the day but we do our best to make sure we're not inconveniencing guests due to weather," Schnell said.
Benjamin Kruse wasn't worried about stocking up Thursday either.
"La Crosse has been pretty good about getting roads cleared. I feel pretty comfortable driving," Kruse said.
He's leaving glad he missed Thursday's rush and relieved they still had what he needed on Friday.
"Just happened today was needed some things that couldn't wait until tomorrow," Kruse said.
Schnell said its the same cycle every time the snow falls; people hit the store to stay ahead of the storm and the store does their best to work ahead of the people.
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