LA CROSSE, Wisconsin (WXOW) - Snow removal began early for a lot of people Friday, including those working at car dealerships.
At Ballweg Midwest Toyota, some staff was working as early as 4:30 a.m. so customers could see what they wanted to purchase.
New car manager, Bart Jambois, said in an average 6-inch snow it takes about a day to clear off cars and plow the lot.
Clean-up for a foot or more of snow could take up to three days to clear, Jambois said.
For 13 hours, staff at Ballweg had been moving cars, plowing the space and returning the cars to their showcase position.
"That is the most important thing. A customer driving through a lot, if they see a car covered in snow, snow all around it, they're not likely to get out and look at the car," Jambois said. "If they see a car cleaned off and they can walk around it, they're gonna get out and walk around it and look at the car."
There are about 400 cars on the lot.
Jambois said Ballweg may not see a lot of customers right after it snows, but cleaning the lot quickly is good for the business boost the dealership gets after a storm.
"The customers coming in do need the vehicle so the customers coming in are generally customers that are very serious about buying a car," he said. "The nice part about it is a day or two after a snow storm, we'll see a pickup in business because the day after a snowstorm the next day could be a little slower."
Ballweg makes plowing decisions based on how cold the weather is, Jambois said. If the temperatures are relatively warm, they know the snow will melt. But, if the snow will freeze, staff will be sure to clear any bit of snow from cars so there's no ice.
All of the snow is piled into a mound. Ballweg will have a company come in the next few days and haul it away, Jambois said.
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