Kick Butts Event - WXOW News 19 La Crosse, WI – News, Weather and Sports |

LA CROSSE, Wisconsin (WXOW) - Students at Longfellow Middle School took part in what's called the Kick Butts campaign.

It teaches children how to identify ways teens are encouraged to smoke. The event is sponsored by a group called Fighting Against Corporate Tobacco or FACT. The latest concern of the group is brightly colored packaging, candy flavors, and what they call "kid friendly pricing".

Health Educator for the La Crosse County Health Department, Judi Zabel said, "The average age for youth smoking begins at age eleven. So this is the prime group that we want to reach out to. As they're transitioning into middle school, which is such a tough time, we want to arm them with the ammunition that they're able to discern what's tobacco, what's candy and how to say no."

To learn more about FACT and the Kick Butts campaign you can visit their website at http://www.fightwithfact.com/