LA CROSSE, Wisconsin (WXOW)—Farm cooperative Organic Valley wrapped up their annual meeting in La Crosse on Thursday.
Through out their 25 years in existence, Organic Valley has grown from 34 farms to 1,814, meaning more food is being grown without chemical fertilizers and pesticides.
Over the last 25 years, Organic Valley has seen an increased demand for their products.
"Trends we see are people being concerned about their health," George Siemon, CEO, Organic Valley said. "Being food has a direct relationship to their health and learning more and more on the web."
"There have been a lot of films that have come out talking about food production and people are reading labels more carefully," Regina Beidler, Organic Dairy Farmer said. "They're following the news, looking more deeply into how food is produced."
Beidler said consumers are driving the market.
"Consumers saying we would like to see our food produced this way and we are willing to pay you what it costs to product that food and then farmers also saying we'd be happy to do that," Beidler said.
As the demand for certified organic products continues to rise, Organic Valley has added more farms to the cooperative to keep up with that need.
"We've got a healthy amount of organic dairy farmers, and such, that want to grow with us," Siemon said. "We're needing more feed acres transitioning so we're constantly out there promoting."
They hope it's only up from here.
"As long as the market place continues to grow," Beidler said. "There's a continued opportunity for more farms to come to organic production. I think people come for different reasons some people are drawn by fair and sustained pay price some are drawn by the philosophy."
Siemon thinks it has a lot to do with a lifestyle choice.
"We only have so much influence on our life, on our health, and the food we eat is a very big one," he said.
A decision they can only hope more people make over time.
Certified organic products are available at many grocery stores click here to find one near you.
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