LA CROSSE, Wisconsin (WXOW) – With the sun finally showing its face, many businesses are opening up and gaining momentum for spring and summer seasons.
Staff who spent their day inside while their clients enjoyed the outdoors didn't seem to mind too much. Many said they're happy that with the sun, business started to shine.
A drive in the sun warms up Brett "Spud" Davis' golf game. It doesn't seem to warm up his arm.
"God I keep doing that," he said after driving the ball. "Wow, I cannot get on top of it."
The front nine holes at Forest Hills Golf Course opened for the first time this weekend.
"It feels really good to swing a club this weekend," Davis said. "And it's disgustingly nice outside."
Forest Hills staff said the sun is bringing in business.
"It's been cold; everyone's been kinda moody about it," said Pro Shop Assistant Brian Miller. "But, finally it's nice out and you see a lot more life come out in La Crosse, especially at the golf course."
Even if the golf game is a wash, Ship Shape Car Wash in Onalaska is another business reaping the benefits of the weather.
"(It was) a little hard for us with all the snow here and there, here and there. Usually when the salt dries up we get busier," said assistant manager Andy Bjorkman.
Bjorkman said drivers are also looking to clean out the salt-filled insides of their car, which keeps his staff busy.
A set of wheels also keeps business rolling at Rudy's Drive-In.
"Everybody's coming out of the woodwork and enjoying the sun and the weather," said manager Justin Smith.
The drive-in, outdoor restaurant is closed for the winter season.
Smith said second to their home-made root beer, the sun is what drives in business.
"Mother nature controls everything. When the sun is shining, everything's good, when it's raining and cold, it all turns south."
While these businesses are already seeing a boost, staff at Forest Hills expects to see even more golfers next weekend.
As long as it doesn't rain, all 18 holes will open Wednesday.
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