LA CROSSE, Wisconsin (WXOW) – Beer brought dozens of people to a La Crosse Lodge Saturday, but it wasn't to quench their thirst.
The annual Beer Collectibles Show at the Moose Lodge was a chance to trade, sell or buy breweriana; even have items appraised.
Vendors displayed beer cans, trays, signs and bottles, many that have a history in La Crosse.
"My grandfather used to have a tavern here in town and I used to have items given to me when I was a small kid. That kinda just grew on me and as years went on, I'd start hanging things on the wall. Pretty soon you're a beer collector," said show organizer Tye Schwalbe.
Organizer Peter Nelson said a person never knows what they'll find at the beer show.
"The most expensive thing I saw was a beer can for $19,000," Nelson said. "It was a very rare beer can from the 1930's. It has a clipper plane on it. It's a very desirable piece. Very rare. Very hard to find in good condition."
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