MADISON, Wisconsin (WXOW) - It's been a tradition for 25 years at the Dane County Farmer's Market, but not many people know the history of Stella's Hot and Spicy Cheese bread.
In this segment of Wisconsin Dairy News you'll learn the storied history behind the popular farmer's market staple.
Anyone who shops the Dane County Farmer's Market knows that the corner of State and Mifflin is where you want to be!
It's been a tradition for 25 years, and the birth of Hot & Spicy Cheese bread happened by accident when Coralia Harn was busy making cheese empanadas for the farmer's market. She grew tired of pinching the dough for the empanadas and had extra shredded cheese to use.
"So she decided, 'you know what, let me just make our Vienna bread and I'll put the cheese in the Vienna bread', and the next day it sold like crazy and everybody asked her to make it again, and that's how we have the cheese bread today," explains Jennifer Patrello the Sales Manager at Stella's Bakery.
Patrons sure are happy about that. Stella's Cheese Bread has become a very well-known, 'must-have' item when visiting the farmer's market.
"Every time I've come to Madison people tell me when you go, get the cheese bread," says Laura Scudiere of Wausau.
"We knew that there was sort of a cult following for the product, growing up we always worked the Farmer's Market so we knew what we were getting into and we thought it would be an exciting change," says Brian Winzenried, son in law of Stella's original owner.
Brian took over the bakery and says there's a lot of pride in carrying on the tradition.
"Depending on how busy the market is going to be, we are prepping like crazy. I usually have about 10-12 employees in here and we're making some cheese bread," says Brian.
With four ounces of cheese in every loaf, customers want it hot and fresh and oozing with cheese.
Brian gushes, "I get the best feeling seeing the excitement build for customers waiting for it, it really does something for me as a baker knowing that we played a part in creating that product!"
And that's Wisconsin Dairy News!
Although primarily found at the farmer's market, Stella's does offer their breads and pastries at a few local markets. For more information, check out their website.
All content © Copyright 2000 - 2014 WorldNow and WXOW. All Rights Reserved.
Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Theresa Wopat at 507-895-9969. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at email@example.com.