LA CROSSE, Wisconsin (WXOW) -- Kwik Trip has terminated its partnership with Brewers' player Ryan Braun.
He was suspended Monday for using banned substances for the remainder of the 2013 season.
Kwik Trip had been running TV and radio ads encouraging customers to send a text message giving them a chance to win lunch with Braun at his restaurant in Milwaukee.
But in light of the suspension, Director of Corporate Communications John McHugh said the company decided it was best to sever ties with Braun.
"To have relationships with our hometown teams, that's important for us," McHugh said. "But the key is we want to make sure that any person who is our spokesperson always exemplifies our values of honesty and integrity."
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