ONALASKA, WI (WXOW)—The La Crosse County Health Department said universal bicycle helmet use by children 4 to 15 years-old would prevent 39,000 to 45,000 head injuries.
The department is working with Courtesy Corporation McDonalds to reward bicyclists for wearing their helmets.
Children and young adults seen wearing bike helmets can choose a coupon for free apple slices or a hamburger.
Volunteers will distribute coupons until Friday at the following locations:
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