Experts: Cranberry crop thriving - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Experts: Cranberry crop thriving

WISCONSIN RAPIDS, Wisconsin (WAOW) - It's been a summer of roller coaster temperatures. Several crops in Wisconsin have suffered as a result.  

But experts say the cranberry crop is hanging on. And it may be one of the crop's best seasons.

Greg Fanning has been growing cranberries in Wisconsin Rapids for more than 30 years.

Fanning says the weather has seen its ups and downs, but it's actually contributing to a healthy crop. According to the U.S. Department of Agriculture, Wisconsin is projected to produce almost 5 million barrels of cranberries during this year's harvest. That's up 5% compared to last year, when the state was in a drought.

"For us here personally it looks like it may be the strongest crop we've ever had," said Fanning, the Vice President of Fanning Cranberry Co.

Fanning says the heat along with some rain has helped strengthen the crop.

"Sometimes you just get lucky and I think all those factors have come together and you produce what looks to be a pretty nice crop,' said Fanning.

But more cranberries could mean less demand. Potentially putting a dent in farmers' wallets.

"If there's too many of something the price will probably tend to go down a little bit so the objective of all farmers is to produce the most you can on the amount of acres that you have and that's what we strive to do every year," said Fanning.

Fanning's 75 acres are proof of that. He says he just hopes the weather stays on his side.

"You know one big hail storm that's a game change,r that can really hurt you badly," said Fanning.

Fanning says the full harvest for his cranberry crop is expected to start the third week of October.

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