First Lady will unveil her "Drink Up" campaign in Watertown, WI - WXOW News 19 La Crosse, WI – News, Weather and Sports |

COPY-First Lady will unveil her "Drink Up" campaign in Watertown, WI today

WATERTOWN (WKOW) --- First Lady Michelle Obama is stopping in Watertown, Wisconsin Thursday to unveil a new campaign to urge people to drink more water.

Others joining the "Drink Up" movement include Partnership for a Healthier America along with Actress Eva Longoria and a dozen other water groups.

The campaign's message is to encourage everyone to make a simple choice by consuming more water each day. "Since we started the Let's Move! initiative, I've been looking for as many ways as possible to help families and kids lead healthier lives. I've come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water," said First Lady Michelle Obama. "That's it – it's really that simple. Drink just one more glass of water a day and you can make a real difference for your health, your energy, and the way you feel. So Drink Up and see for yourself."

According to the CDC, one fourth of children do not drink any water on a given day.

We will be with the First Lady today at her carnival of water event in Watertown. They chose Watertown in hopes every town can become a "Water town." Actress Eva Longoria says, "Lots of people want to live healthier, but life gets busy and sometimes making the healthier choice can seem difficult. Drinking more water is a simple, easy choice that most people can make every day. I'm thrilled that so many organizations have come together today to help remind people that you are what you drink, and drinking water is you at your best."

Watertown has also won the best water of Wisconsin two years in a row, a spot the White House says is perfect to start the message at. In fact, Watertown, along with Los Angeles County, Chicago and Houston will use the new logo and public services announcements on busses and bus stops, in municipals buildings and other places to encourage more people to drink water.

We will stream the event at 2:30 p.m. live here on

We will also be on Facebook and Twitter with photos from the event so be sure to follow us there.

The campaign will use the hashtag #drink H2O.

Powered by Frankly