Sign up for WXOW text alerts here - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Sign up for WXOW text alerts here

Federal deadline passes, sign up today if you want WXOW text alerts but did not opt-in on Monday or Tuesday.

We want to make sure that you receive WXOW text alerts for school closings, severe weather, breaking news, programming changes, special offers and more. That's why we're following up now on our story about the opt-in process from earlier this week.

Like many other text message providers, we sent thousands of messages to our subscribers, asking them to agree to a couple of new terms of service, as required by the federal Telephone Consumers Protection Act. So many companies did this that the computer systems designed to deliver those messages have been flooded over the past few days, sometimes resulting in messages being delayed or not getting through.

To those who replied, thank you. You will continue to receive the same fast and free text alerts and special offers you've come to depend on.

If you expected but did not receive a message asking you to say "OK" to the new terms, or you simply want to sign up now for our services, no problem. You can sign up for any of our free text alert services on our text alert sign-up page, right here on  Click here to go there and make your selections.  **If you're using a mobile device, go to the Weather section on your mobile homepage to sign up.**

Like many other text message providers, we are doing the re-opt-in process to comply with the federal Telephone Consumer Protection Act.  It was originally designed to protect consumers from telemarketer harassment. It now covers SMS text messaging because these messages are also delivered by phone. As of October 16th, the law requires consumers who sign up for text messages to acknowledge two things:

1)      Text messages come from an automated system

2)      Consent is not required to purchase goods and services.

Other than agreeing to that, nothing about our text message services will change. They will continue to be fast and free. Standard carrier message and data rates may apply.

Again, the lists include:

  • Daily forecast
  • Breaking news
  • School closings (please specify which schools)
  • Severe weather alerts (please specify which counties)
  • WXOW/ABC programming changes
  • WXOW mobile rewards club

To read our complete mobile terms, conditions and privacy policy, click here.  Have questions? Send us an email or give us a call at 507-895-9959. Thanks for staying connected with WXOW. 

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Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Theresa Wopat at 507-895-9969. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at