LA CROSSE, Wisconsin (WXOW)-- The holiday shopping season traditionally starts the day after Thanksgiving, but each year Black Friday starts earlier and earlier. This year, many stores are actually opening on Thanksgiving.
"For us it's a benefit because if our stores are increasing and growing sales, you know that's great for us.," said Jeff Odom, the general manager of Valley View Mall. "We're here to provide a service to the shopper."
Macy's and Kohl's are among the retailers starting the holiday shopping season on Thanksgiving, with doors opening at 8 PM.
"I think it's all choice," said Amanda Foster, who supports Thanksgiving Day shopping. "I mean, I would go shopping thanksgiving day."
For some who have the holiday but not Black Friday off, it means they too get a shot at the big sales.
"I think it's so wonderful," said Mate Hernandez. "I'm not working this year so that'll be perfect, get some deals."
But opponents say holiday shopping can wait until after Thanksgiving, a day meant to be spent with loved ones.
"Personal opinion, I really don't appreciate it at all," said Jean DeGuire, a shopper opposed to Holiday hours. "I think they're infringing upon a time when people should be at home focused only on their families."
The early hours also mean retail employees, mall security and maintenance will spend at least part of the holiday working.
"I feel bad for those guys that have to work on Thanksgiving because they're missing all that time, cause you know they'll be there earlier than all the shoppers," Myron Erickson, who opposes holiday store hours.
Odom says it's part of being in the retail business.
"It puts a krink in a lot of our plans, but those people that are in this business and the retail aspect, you know what the holiday shopping season is like," Odom said.
The mall is allowing any store that wants to open on Thursday to do so and all stores must open by 5 AM on Friday.
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