LA CROSSE, WI (WXOW)—You can't help but smile when you're in the Salvation Army's Christmas Boutique.
The sounds of an angel draw you into the store, but It's the friendly faces of volunteers like Megan Carlson that keep the magic inside.
"There's always Christmas music everything is so clean and bright," Carlson said. "There is a lot of great stuff in here."
Tuesday, they held a ribbon cutting ceremony for the Christmas Boutique. It's located on Copeland Avenue in the old Sara Lee Store.
It sells new and used Christmas decorations with all of the proceeds going directly to the Salvation Army.
The Salvation Army collects donations through out the entire year.
"Two to three months before Christmas come we're able to put out in the store however there is so much it would really take up most of the room in the store (thrift shop)," Monica Nelson, Thrift Shop Manager said.
So a board member, who happens to be a realtor, got one of his clients to help out.
"The owner decided we could have the building for two months," Nelson said. "So we pay utilities, but the rent is free here so that makes a big difference for us."
Every day the store is open and they make a profit it goes right back to the Salvation Army, proving even the smallest purchase can make a big difference.
The boutique is open Tuesday through Saturday from 10 a.m. to 4 p.m.
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