SPARTA, Wisconsin (WXOW)-- Monroe County is looking to utilize a statewide anti-heroin campaign in local schools.
The campaign, created by the Wisconsin Department of Justice, is called The Fly Effect, a take on the children's song about an old lady who swallowed a fly. The idea is that heroin use leads to a downward spiral, often ending in death. The campaign is aimed at teens, with the goal of preventing them from even trying the drug.
The Monroe County Safe Community Coalition and the Monroe County Sheriff's Department want "The Fly Effect" campaign implemented in to local school curriculum.
The campaign includes a tv ad and a website that allows users to make a series of decisions that often times addicts make to see the outcome; sometimes its rehab sometimes, its prison and sometimes its death. The site also as facts and stories from addicts.
The county not only wants students using the site, but also the presentations the campaign includes. Natalie Carlisle, the drug free communities coordinator, says it's not necessarily because kids in school are frequently using heroin but because they use drugs that can lead to heroin.
"Prescription drugs seem to be something we're seeing a lot more of in the high schools now and then they move on to not being able to get those medications and then move in to heroin use," she said.
Carlisle says they'd like parts of the campaign implemented as early as middle school because studies show 75 percent of people who try heroin continue using.
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