LA CROSSE, Wisconsin (WXOW) - When it comes to figuring out the right smart phone plan, do you suffer from cell phone confusion?
There's thousands of options to choose from when you're selecting and customizing your cell phone plan but navigating which choice is right for you may have just gotten a little easier.
The high tech hustle and bustle of the Boone family costs about $240 a month.
The four major u-s cellular carriers combined offer about 200 different plans.
A mobile analytics firm found that within those plans, there are thousands of combinations available for options like messaging, data services and device protection.
Last year Americans overpaid more than $52 billion.
And 83% of users with high data plan limits didn't use all they paid for.
Todd Dunphy with Validas Analytics Firm say "people are over-buying in the fear that they're going to go over, but in fact what they keep doing is never using that- those gigabytes they're buying."
Some mobile providers are responding to customer calls for simplicity.
There are now 20% fewer plans than there were just two years ago.
But Dunphy says providers still need to give users choices.
"They have different sets of users and people that need all kinds of different things. And, you know, the one-size-fits-all is not going to work."
So how do you know if you're on the right plan?
Most major cellular providers website's offer plan calculators.
You can also call your carrier for an analysis.
If you have cell phone insurance look closely how much you're paying over the life of your contract.
Remember, any fee is negotiable, if you're a longtime customer, point that out to the sales person and you're likely to get a deal.
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