Historic Viroqua business closing it's doors after 121 years - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Historic Viroqua business closing it's doors after 121 years


VIROQUA, Wisconsin (WXOW) - A historic business will close its doors after 121 years as a jewelry store in downtown Viroqua. 

J. W. Lucas opened the store in 1892 as a jewelry and optical shop and his granddaughter Betty Hanson owned it until 1975 when Jim and Marilyn Biederman purchased the store.

Since then, its been known as Biederman Jewelers and over the years has become a family business.  Their daughter Kim has worked there for 16 years.

Jim and Marilyn say due to tough economic times and recent health issues, that it's time to retire after 38 years in business.

"Everything will be sold and then we will rent the building out or whatever but we are basically retiring on February 14th and the two of us and we're looking forward to spending more time with our grand kids and going fishing and just lay back and take it easy for a while maybe," says Jim Biederman.

Biederman Jewelers will be having a going out of business sale from January 2nd until February 14.  They are located at 109 S Main St. Viroqua, WI.

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