Area businesses prepare for New Year’s Eve crowds - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Area businesses prepare for New Year’s Eve crowds


LA CROSSE, Wisconsin (WXOW) – With all the people downtown Tuesday for New Year's Eve, area businesses are preparing staff to make sure people get home safely.

Bee Cab staff said they give rides to about 1,000 people on New Year's Eve and New Year's Day. Phones will ring non-stop.

"New Year's is just crazy," said Bee Cab Manager Kari Perez.

Perez said it's they're busiest day of the year. All 17 cabs will be on the road. And there's usually a two-hour wait.

"It's cold. People don't want to wait," Perez said. "They're a little tipsy. They want to go home right away. I recommend calling ahead of time."

It's better than people getting pulled over by police and having their license suspended, she said, or injuring themselves or another person.

Howie's on La Crosse Owner Mike Gorder prepares for just that by doubling his door staff.

"(Staff wants) to make sure they are checking for signs of intoxication before someone would be intoxicated," Gorder said.

On New Year's Eve, there is no bar time. So people tend to have more than one or two drinks, he said.

Gorder also owns the State Room downtown. That has more of a party crowd.

"You want to make sure you have somebody on staff (who is) hanging out with these people," Gorder said. "They might think in their minds, 'Hey, it's only a quick drive home.' Where we have somebody who says, 'Hey, you've had too many. You should wait for the cab.'"

While it may be a busy night for cab drivers, they consider it successful when they can get you home safely.

Bee Cab said they expect phone lines to be busy from 7 p.m. New Year's Eve to 6 a.m. New Year's Day.

Bee Cab said for all cab companies, if someone doesn't pick up immediately, or you get a busy signal, call again.

Also keep in mind the Safe Ride Program though the La Crosse Tavern League. It offers a free taxi ride home. People can make arrangements at most La Crosse County taverns.

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