Lake Mills, WISCONSIN (WXOW) - Farmers are used to cultivating cropland, and now many are cultivating relationships via social media; closing the gap between producer and consumer.
"Social Media has done a lot to help our industry, and it has also really changed how we have to farm. It used to be you milked your cows, you fed your cows, and you kept to yourself. But we can't do that anymore as dairy farmers, we really need to do a better job of sharing our story," says Carrie Mess, dairy farmer and farm blogger.
For the Mess family, farming is part of their daily routine, but when Carrie started blogging on her page- The Adventures of Dairy Carrie, people started responding.
"As I go through my day I snap a photo, or I think, oh I should share this, because people don't understand it. I think that has a lot to do with growing up in the city, is I'm still learning and I still find everything we do really fascinating," says Carrie.
Patrick, Carrie's husband, adds, "I think a lot of people that normally wouldn't hear from dairy or hear from a farmer…dairy farmer, do hear from her. And it's quite helpful in that regard."
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