Local business will rent prom dress for free to 12 high school - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Local business will rent prom dress for free to 12 high school girls


LA CROSSE, Wisconsin (WXOW) – Prom is a special day for many high school girls. That makes finding the perfect dress a priority.

For girls who can't afford to buy one, Guardian Angel Gown Rental is hoping to help.

They rent designer dresses to girls for prom and other special occasions for no more than $200. That includes alterations, shoes and accessories.

Saturday the store hosted the Beautiful Butterfly Project Prom Fashion Show to show girls some of the dresses they have for rent.

"There are so many girls out there that see the girls wear their really expensive, beautiful dresses and they can't. And I had two girls and I could not afford the girls' dresses," said Judy Wolff, owner of Guardian Angel Gown Rental.

This year Wolff contacted 12 area schools asking for girls who would not be able to attend prom because of the cost to write an essay about why they deserve to receive a free gown rental, hair, makeup and flowers.

One girl from each school will be chosen.

If you qualify, you can submit an essay to Guardian Angel Gown Rental, 28 S. Oak St., La Crescent, MN 55947.

The schools include:

  • Aquinas High School
  • Bangor High School
  • Central High School
  • GET High School
  • Holmen High School
  • La Crescent High School
  • Logan High School
  • Melrose-Mindoro High School
  • Onalaska High School
  • Onalaska Luther High School
  • Sparta High School
  • West Salem High School
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