WINONA, Minnesota (WXOW) – When the Super Bowl game clock runs out, WinCraft staff starts producing their champion line.
The Winona-based company expects 20 workers in right after the game to run printers and screening.
Then more members of the assembly line will come in around 2:30 a.m. to help put together pennants, clocks, even commutative pins of the winning team.
WinCraft already has orders lined up from retailers across the nation.
"Once (there's) a champion, it isn't the next day that's as important for us because we're creating products that are long-term collectibles. We're going to create you a product that you can put in your fan cave," said Dave Schipper, vice president of product management.
Schipper said the Super Bowl is always WinCraft's biggest event.
This year, the company has already made about 35 percent more product than last year.
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