La Crosse Chamber Names New Executive Director - WXOW News 19 La Crosse, WI – News, Weather and Sports |

La Crosse Chamber Names New Executive Director

LA CROSSE, Wis. (WXOW) - The La Crosse Area Chamber of Commerce has a new executive director.

Current executive director of the 7 Rivers Alliance Vicki Markussen has accepted the role.

In a statement released Wednesday afternoon, chairman of the Chamber of Commerce Bruce Friell said of Markussen, "She has a proven history of creating win-win relationships to improve our business climate and whose skillsets with both the Alliance and previously with the La Crosse Area Builders Association can get us where we want to be."
Both organizations, along with Markussen, are working on a plan for the transition to the new position based on the completion of current 7 Rivers Alliance projects and finding new leadership. 

 "I am as passionate about regionalism today as I was a week and a month ago," says Markussen. "I saw firsthand what can happen in this region by uniting. At the same time I see the tremendous opportunities for the Chamber and am eager to take on those projects. These are exciting times for both organizations."

Prior to her role as executive director of the 7 Rivers Alliance, Markussen was executive officer of the La Crosse Area Builders Association. 

She started her career in the La Crosse area as a reporter for WXOW.

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