LA CROSSE, Wis. (WXOW) - Surviving this winter means bundling up and wearing multiple layers.
This winter is the 5th coldest in 36 years and it's boosting business for retail stores like Three Rivers Outdoors in La Crosse.
Three Rivers Outdoors sold out of much of their winter apparel this season. Even the name brand vendors they order from are sold out.
In mid-September they place their winter clothes order. Their last shipment comes before Christmas.
Hats and gloves sold out in December. Lightweight jackets are also a hot item because they can be layered. Base layers, like long underwear, didn't last long.
Three Rivers Outdoors will be getting their Spring and Summer shipments in three weeks.
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