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Sales of Wisconsin Apparel Increasing

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LA CROSSE, Wisc. (WXOW)- Retailers have been benefiting from the badger's trip to the final four.

With red and white taking over the racks at JC Penny's in La Crosse, sales are increasing.  The most popular items for men are the golf polo's and the fashion v-necks for the women.  But, JC Penny's say they see a steady flow of people wanting badger gear.  Alyssa Chuppa, talent resource leader at JC Penny stated, "Our badger wear does really well all year round.  I don't know if its with La Crosse being here but it is a constant sales increase for the area.  There wasn't a specific moment when it increased but it's been very steady throughout the whole season."

All Apparel at JC Penny's in La Crosse is on sale right now.  If you have a JC Penny card, you are able to receive an extra 20% off of the sale price. 

If the badgers win, championship merchandise will be available Tuesday morning.




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