New program at car dealership to benefit Family & Children's Cen - WXOW News 19 La Crosse, WI – News, Weather and Sports |

New program at car dealership to benefit Family & Children's Center

LA CROSSE, Wis. (WXOW) - Ballweg Midwest Toyota has purchased a fleet of bicycles that will entertain their customers and help benefit children and teens at an area residential treatment center and youth home.

Just last week, River Trail Cycles in Onalaska delivered a fleet of six brand-new bicycles, helmets and locks to the dealership. The bikes and equipment are available at no charge to customers for use while their vehicle is serviced.

Those who use the bikes at Ballweg Midwest Toyota will also receive a token for a free scoop at Pearl Ice Cream Parlor. But the best part of the Borrow a Bike program will happen at the end of the summer.  Ballweg Midwest Toyota will donate the bikes and equipment to the Family & Children’s Center.

The Family & Children’s Center is a regional nonprofit agency that has helped thousands of children, adults and families enjoy better tomorrows. The center’s services strengthen families and promote individual well-being through child abuse/neglect prevention programs, alternative schools, community-based counseling, community support programs for people with severe and persistent mental illness, residential treatment and
outreach programs.

“When we heard the Family & Children’s Center was in need of bikes and recreation equipment, we jumped at the opportunity to help local children and teens through a fun program that could also make our customers aware of the center’s good work,” said Ballweg Midwest Toyota General Manager Sean Green.

The bikes that will be donated by Ballweg Midwest Toyota will specifically be used at the center’s 24-hour residential facility, which houses two programs: residential treatment, and a youth home for male and female residents ages 6-17.   Staff provide structured recreational activities, including biking, that support the residents’ progression toward recovery.

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