La Crosse Dairy Breakfast highlights dairy industry - WXOW News 19 La Crosse, WI – News, Weather and Sports |

La Crosse Dairy Breakfast highlights dairy industry


 LA CROSSE, Wis. (WXOW) - Dairy products like cheese and milk are the number one export in the state of Wisconsin, bringing in $59 billion for the state, according to the Wisconsin Department of Agriculture, Trade, and Consumer Protection.

The La Crosse Dairy Breakfast held at the Servais Farm Saturday highlighted the dairy industry. Secretary of Agriculture, Trade, and Consumer Protection Ben Brancel said, "These farms here establish the true economics for the state of Wisconsin."

Secretary Brancel said so far this year, dairy exports are up more than 60% compared to last year, resulting in $150 million for the state.

"I'm not sure people attribute all the work and effort that goes into produce the food that's created for us," said Brancel.

Hard work and determination is what Todd Servais says keeps his 600 acre farm running. "We work hard to make sure that we put on the table a good product," he said.

He also has to work hard to feed his animals, and at the mercy of Wisconsin weather that can be a challenge.  With a cold and wet start to this season planting was slow. But Servais says his alfalfa, corn, and soy beans are growing great now, especially after the recent rain.

The Servais farm has been family-owned for more than 130 years and it's the family tradition, they say, that keeps the farm up and running.  Servais' son Brent, 19, hopes to someday take over the family-run farm. "It's a family thing, they've raised me well and I have to thank them for everything...hard work gets you everywhere," he said.

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