Wi-Fi cows to help revelers get online at UK’s most famous music - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Wi-Fi cows to help revelers get online at UK’s most famous music festival

Updated: Jun 25, 2014 03:12 PM
© EE © EE

By Trevor Mogg
Provided by


One of Britain’s longest-running and most famous music festivals is turning to a herd of brightly painted, life-size, fiber-glass cows to solve the problem of Wi-Fi connectivity at the event.

Supplied by the country’s largest mobile operator, EE, the colorful high-tech cows have been placed around the festival site to enable revelers to tweet, Instagram, and Facebook their way across all five days of the massive music event, which gets underway on Wednesday in Glastonbury, south-west England.

The almost-annual event has taken place on farmland in the county of Somerset since 1970, with EE’s bovine-based solution appearing on the site for the first time in the festival’s history.

Equipped with 4G and Wi-Fi technology, EE’s so-called ‘high-speed herd’ will enable music fans on any network to jump online free of charge while inside the festival grounds.

“Staying connected has become an essential part of any festival-goer’s experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience,” Spencer McHugh, EE’s brand director, said in a release.

EE will also bring contactless payment points to this week’s event, comprising over 100 card readers in 25 bars, as well as ‘Cash on Tap’ facilities for EE customers that allows them to pay for items up to £20 ($34) with a mobile phone. 

Around 135,000 tickets sold out in just 100 minutes for this year’s bash, which includes hundreds of acts across nine main stages, and a ton of other stuff besides….including brightly painted, life-size, fiber-glass cows.


This article was originally posted on Digital Trends

Content provided by
INFORMATIONAL DISCLAIMER The information contained on or provided through this site is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional financial or accounting advice. Always seek the advice of your accountant or other qualified personal finance advisor for answers to any related questions you may have. Use of this site and any information contained on or provided through this site is at your own risk and any information contained on or provided through this site is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WXOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy, Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Theresa Wopat at 507-895-9969. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.