Hidden PHC Initiative benefits local businesses - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Hidden PHC Initiative benefits local businesses

LA CROSSE, Wis. (WXOW) - You've probably never heard of it, but that's just how it should be.

The Pioneering Healthier Communities Initiative began in 2007 to bring our community together. It serves as a behind-the-scenes booster, helping local individuals and organizations work together for mutual benefit.

"It's not PHC's goal to be in the front and to receive the recognition," PHC Coordinator Jill Miller said.

Take for example the recent announcement that Wine Guyz owner Cathy Tyink will donate her walk-in cooler to nonprofit WAFER. She serves on the steering committee for PHC, and used the initiative as a way to give back to the community. WAFER suffered damage from recent severe weather, and accepted the donation while it works to return to normal operating conditions.

"PHC is sort of that glue that helps groups communicate," Tyink said.

Miller said there are 45 local businesses associated with PHC, which started at the YMCA. Across the nation, 117 YMCA's are utilizing the initiative to create environmental change in their communities to promote healthy lifestyles.

PHC has also helped to install 60 bike racks throughout the city of La Crosse, impacted more than 32,000 employees in the La Crosse area with the Well Workplace Assessment, and started a program to increase healthy vending choices in area businesses.

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