LA CROSSE, Wis. (WXOW) – People may have noticed dozens of displays lining the streets in downtown La Crosse over the weekend as part of the annual “Krazy Daze”, but some business owners suggest there are always ways to improve the event.
The event, which brings thousands of people downtown to soak up sales and promote La Crosse businesses, has one simple goal—attract people to downtown La Crosse.
“Anytime you're bringing people to your business in a downtown district, other people are getting a bump affect from that, and so they might come and shop with you, but then they're going to see something else down the street that they may have not noticed before," Downtown Main Street Executive Director Robin Moses said.
Downtown Main Street Inc., or “DMI”, said this year's daze has been relatively positive. “With different businesses, some people are saying it's up, some people are saying it's about the same. Each businesses might be affected a little differently."
Moses said roughly 30-40 businesses were involved this weekend, but it's a number which could improve. “I think more businesses could take part,” A Vintage View Owner Jami Loomis said. “I don't think that everybody does and I don't think you have to be a part of DMI to just take part in it, and I definitely think putting some sort of display on the street. I mean everybody thinks if I just got a store maybe I don't need to put it out, but it definitely draws people just to stop and look."
Loomis' antique store is located on the 8th floor of the Lynne Tower in Downtown La Crosse, and the event gave her an opportunity to display some of her items at street level. "It definitely helps. There's a lot of people that don't know and there's a lot of people that once you get a taste or feel for the old stuff, they want to check it out,” Loomis said.
Krazy Daze drives public support for downtown, and Moses said it's important for people to think local first, because with the support, downtown La Crosse wouldn't be nearly as vibrant and exciting.
The 3-day event wrapped up on Saturday evening. Moses said she believes downtown La Crosse's future is bright. Currently, DMI And local business owners are talking about bringing new events to the area, such as a “Downtown Dining Week”.