Valentine's Day in the La Crosse area was nothing short of frigid but the cold temperatures didn't stop skiers and snowboarders from taking on the slopes at Mt. La Crosse.
With the Wisconsin State High School Skiing and Snowboarding Championship beginning Saturday, the ski hill was as busy as ever.
Those at Mt. La Crosse agree on one thing. It's cold.
But that's not stopping them from hitting the slopes.
"Well I guess skiing is just what I really love to do and a little cold weather isn't going to stop me from having fun," Mathias Klingsmann said.
Layers upon layers are what's keeping them warm.
"You bundle up wear glove warmers, you wear foot warmers, you keep your face covered and you just keep going in and having hot chocolate," Jim Schiavo, ski coach from Madison West High School said.
Some might be wondering why it's worth it.
"Skiing is love. We were born and bred to ski and shred," Skiers from Badger High School in Lake Geneva exclaimed.
They are in town for the state skiing and snow boarding championship. They said they are die-hard skiers and we're ready to take it on the cold.
But not everyone is ready.
While skiers and snowboarders are out here having fun, some people are hard at work.
Lift operators have to find a way to keep warm but without all the fun.
"It's pretty tough. Especially on your hand and face in this wind," Damien Clark, a lift operator said.
On cold days lift operators work shorter shifts.
"We rotate the chairs about every hour to make sure the lift operator at the bottom goes up to the shack and sits in the warm," Clark explained.
Whether its work or play, Wisconsinites have learned to embrace whatever winter brings.
The Wisconsin Sate High School Ski and Snowboard Championships will continue through Monday.
According to the La Crosse Visitors Bureau, it is the largest high school race in the country with more than 400 athletes and nearly 1,500 spectators daily.