Governor Walker was in La Crosse Monday to give remarks on Wisconsin tourism.
Walker was a keynote speaker at the Governor's Conference on Tourism held at the La Crosse Center.
Walker was proceeded by Stephanie Klett, Wisconsin Department of Tourism Secretary.
Klett gave audiences a brief look at Wisconsin Tourism achievements in the past year, while sharing her vision for the future.
New data from Longwood International, a market research consultant, ranks Wisconsin as the number one Midwest tourist destination for the following categories: family atmosphere, sporting attractions, worry-free travel, affordability and culture. The study compared Midwest states including Minnesota, Michigan, Illinois, Indiana, Iowa and Missouri.
Wisconsin tourism generated $17.5 billion in business sales in 2013 and creates over 185,000 jobs throughout the state.
"Whether it's a small community or big town, or somewhere in between. These are real jobs that are direct or indirectly from tourism," Walker said.
Klett said La Crosse is a large contributor to the industry, providing just under 4,000 full time jobs.
"Tourism in La Crosse is huge. In 2013 travel expenditures were $351 million in La Crosse County. That's massive...So tourism is really big business here in La Crosse County." Klett said.
Klett discussed the future of Wisconsin tourism saying increasing international tourism is the department's number one goal in the next year.