Milwaukee Bucks draw on region's history for new logo - WXOW News 19 La Crosse, WI – News, Weather and Sports |

Milwaukee Bucks draw on region's history for new logo

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MILWAUKEE, WI (WXOW) - -

The Milwaukee Bucks want a fierce new look.

The rebuilding franchise unveiled a new logo on Monday night that the team will start using after this season is over.

The image of a forward-facing buck on the current logo has been updated with what designers call a "fiercer and more aggressive" look. It's an older, 12-point buck instead of an eight-pointer.

Green remains the primary color, but red is out. It's being replaced by cream, a color with roots in the region's history for a shade of brick found in older Milwaukee buildings.

The Bucks also are introducing a blue accent to a third logo featuring the geographic outline of Wisconsin.

The fresh look is part of an overhaul that began when new owners took over in April 2014.

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