The Milwaukee Bucks want a fierce new look.
The rebuilding franchise unveiled a new logo on Monday night that the team will start using after this season is over.
The image of a forward-facing buck on the current logo has been updated with what designers call a "fiercer and more aggressive" look. It's an older, 12-point buck instead of an eight-pointer.
Green remains the primary color, but red is out. It's being replaced by cream, a color with roots in the region's history for a shade of brick found in older Milwaukee buildings.
The Bucks also are introducing a blue accent to a third logo featuring the geographic outline of Wisconsin.
The fresh look is part of an overhaul that began when new owners took over in April 2014.