New Oktoberfest beer unveiled at City Brewery - WXOW News 19 La Crosse, WI – News, Weather and Sports |

New Oktoberfest beer unveiled at City Brewery

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Gregory Deuhs Gregory Deuhs
La Crosse, WI (WXOW) -

Employees from Pabst and City Brewery, along with Oktoberfest members, gathered to celebrate the new Old Style beer on Thursday morning.

SEE: Old Style beer to return to La Crosse, roll out new brew

Old Style Oktoberfest marks the first new beer that Old Style has made in the past 15 years.

Gregory Deuhs, Master Brewer for Pabst Brewing Company said this marks a monumental moment for both breweries, the brand, and the city of La Crosse.

"Well personally it means a lot to me because I was a former employee here at G. Heileman Brewing Company here in La Crosse in the 90's and unfortunately I was here when the brewery closed which was a very sad day. Now to bring an Old Style brand back here and make it is kind of the phoenix rising if you will," said Deuhs.

Deuhs didn't deny that an extended contract that includes bringing the original Old Style beer to City Brewery may be in the in the works.

"Maybe, someday, hopefully. Yeah, there's some other projects too under the Old Style name that we'd like to do and you know, working with our partner brewery especially here in La Crosse, we'd definitely like to have Old Style here," added Deuhs.

City Brewing Company also has plants in Latrobe, Pennsylvania, and Memphis, Tennessee. 

MORE INFORMATION: Pabst Brewing Company

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